The Essence of Marketing

The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business.

The most effective way to grow and expand your business is by focusing on organic growth.

You can increase organic growth in four different ways.
They include:
• Acquiring more customers
• Persuading each customer to buy more products
• Persuading each customer to buy more expensive products or up selling each customer
• Persuading each customer to buy more profitable products

Basically, you might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting value in return.

Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets. Various methods of market research are used to find out information about markets, target markets and their needs, competitors, etc.

Marketing also includes ongoing promotions, which can include advertising, public relations, sales and customer service.