How To Use Twitter For Marketing

Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it, but it is also quite common to run into people who haven't heard of it.. yet. Twitter.com is this social site that encourages users to post often about what they are currently doing.

A lot of people are using it to improve their marketing reach, by being an active twitterer they gain followers who are interested in what they have going on. This means people being exposed to their updates on a regular basis. For example, if you have hundreds of followers in Twitter and you decide to post an affiliate link, that means hundreds of people have instantly been exposed to your offer. In this article, I will discuss ways to maximize Twitter for your marketing as well as a big mistake you need to avoid.

In order to have a fan base per se of followers in Twitter, you must be able to keep their interest in you and what you are doing now. "What are you doing?" is the whole foundation of what Twitter is about in the first place. Make sure to post daily, if not several times throughout the day, updates about what you are doing. The magical thing behind this is that many of your contacts will be able to feel like they know you so much better, will trust you more, and feel much more comfortable about working with you. On the other hand, when you follow others you can learn about them and their possible needs.

The big mistake to watch out for is only posting affiliate links or offers on your Twitter page. This looks like Spam and many people will see you as just abusing Twitter for your personal gain. Think of it this way, if you would not want to invite your friends or family to keep up with you via Twitter, then you are going about it all wrong. As with anything you send out or provide, ninety percent should be content and ten percent (at most) advertising.

So this concept is quite simple... constantly post throughout the day what you are doing.. it is usually very simple and only takes a few seconds to post! Secondly, if you write articles or provide content online, provide a link for those in your Twitter posts. You may post many things within one day, but the last thing you post for the day is usually the most important because it will be there the longest. This means that your last post for the day should contain a link that you want your followers to see before your start Twittering again the next day!

Another part of Twitter is contributing. As with any social site it should be a give and take relationship. Notice that give comes first... the more you give the more people will want to work with you and the more attention you will receive. Make sure to read and follow other users in Twitter. If you read something interesting or helpful, then make sure to reply and say so, or even put a link for it on your Twitter so that you are directing others to more quality content. This can also be as simple as connecting with other users. If they know you are reading their Twitter page, they will be much more likely to check out what you have going on too.

Article By Darren Olander (c) 2008
Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. Learn more about him at DarrenOlander.com.