New Years Resolutions for Email Marketers

Hard as it is for many of us to believe, 2009 is right around the corner, and we may be thinking of some of those annual New Years resolutions we make and would like to keep.

These resolutions could provide a timely opportunity for our businesses — a kick in the butt to move some ideas sitting on the back burner up to the front where we can act on them.

This year, improving our email marketing campaigns could be one of the best things we can do for businesses, so let’s take a look at a few achievable goals we can work on.

Practical Goals for the New Year

Get Started!
Still sitting on the fence in 2008, procrastinating or waiting for the right time or circumstance to jump into email marketing or start a new campaign?

Don’t let the perfect be the enemy of the good. It doesn’t take much to set up a campaign that clearly benefits the bottom line and the long term legacy of your business.

Hop off the fence and make new (or more) waves for your business in 2009.


Get Serious About Deliverability
We frequently see businesses making simple, preventable mistakes that knock their messages off course on their path to the inbox.

Start the new year with a brief review of email deliverability best practices and help ensure your messages are reaching your subscribers.


Stay on Schedule with Messages
Waiting too long between messages and erratic scheduling are two of the most common ways email marketers lose their subscribers’ attention and interest.

Review your message scheduling from 2008 and make sure it’s on par with what expectations you’ve set for yourself and subscribers moving forward.


Optimize Your Opt-In Forms
Is your email sign up accessible and clearly seen as a useful resources to visitors? Do you have your forms placed prominently on any of the pages visitors may land on?

Carefully review your website and forms and consider making some changes to see a boost in new subscribers.


Target Your Subscribers Better
The more we know about our subscribers, the better we can target them with information they will find valuable and timely.

Consider tactics like tracking clicks and opens, soliciting feedback, and integrating with a web analytics package to gather information. Then, form some conclusions and split test different strategies to see what works best.

My Resolution for this Year
One of the major goals I have for 2009 is to consider better ways to get the free resources we offer out there and used amongst customers and others interested in email marketing.

I’ve resolved to focus on exploring ways to integrate our email and other channels better to maximize the quality and number of touch points we have with people who are interested and could benefit from these resources.

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